Winky’s Plastic Neutral Journey
Sustainable
Sourcing
Since inception, we have committed to creating cruelty-free products while emphasizing our love for the planet. With sustainability at the forefront, we acknowledge that the beauty industry needs to do better for our Earth.
The Plastic
Neutral Shift
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, we have gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.
we will remove as much plastic from the environment as we create through sustainable, ethical methods of waste elimination - helping to restore nature's balance for a cleaner, kinder Earth.
SINCE 2022, WE'VE RECOVERED 121,683 LBS. OF PLASTIC WASTE. THATS EQUIVALENT TO:
131.4M
Plastic Straws
3M
Plastic Bottles
9M
Plastic Shopping Bags
"Removing as much plastic from nature as used to create our products"
"We're committed to joy through clean, kind and cruelty-free products. Partnering with rePurpose Global expands our sustainability beyond supply chains and ingredients. We're passionate about Project Saaf Samudra in Goa (Clean Oceans), removing plastics from nature while empowering economies. This is our next step towards a more beautiful future."
NATALIE MACKEY, WINKY LUX CO-FOUNDER
commonly asked questions
What does it mean to be plastic-neutral?
To recover and eliminate as much plastic waste from oceans and landfills as we produce through our collaboration with rePurpose Global Impact Projects.
Who is rePurpose Global?
Founded in 2016, rePurpose Global is a vetted world-leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance.
What is an impact project?
A designated project managed through rePurpose Global with the intent to reclaim and process nature-bound plastic.
What is Multi-Layer Packaging (MLP)?
Commonly found in food storage bags and other shelf-stable items, multi-layer plastic is used to keep things fresh. It's made from several different types of plastic layered together to ensure no particles can pass from the environment into the packaged goods. Some examples of multi-layer plastic include: Food bags (plastic bags holding things like nuts, dried fruit, chips or other snacks).