"Removing as much plastic from nature as used to create our products"
OUR SUSTAINABILITY COMMITMENT
OUR IMPACT SINCE STARTING OUR PLASTIC NEUTRAL JOURNEY IN 2021
54,185
lbs of Plastic Waste Diverted
From Landfills to Date
103
Waste Workers & Family Members
Provided with Additional Income
7,082,391
Single-Use Plastic Pouches
Removed From Nature
In partnership with
we will remove as much plastic from the environment as we create through sustainable, ethical methods of waste elimination - helping to restore nature's balance for a cleaner, kinder Earth.
How we're doing it
STEP 1
Calculate
We assessed our situation, measured our plastic footprint, and committed to removing nature-bound plastic waste by pledging a portion of every product purchase.
STEP 2
Fund
We fund the removal of plastic waste from oceans and landfills by partnering with vetted rePurpose Impact Projects, empowering waste workers to tackle plastic pollution in local communities.
STEP 3
Commitment
Our dedication to Plastic Neutrality is ongoing. We partner with rePurpose Global to create a roadmap for reducing virgin plastic use in our products, wile advancing towards a circular businness and delivery model.
"We're committed to joy through clean, kind and cruelty-free products. Partnering with rePurpose Global expands our sustainability beyond supply chains and ingredients. We're passionate about Project Saaf Samudra in Goa (Clean Oceans), removing plastics from nature while empowering economies. This is our next step towards a more beautiful future."
NATALIE MACKEY, WINKY LUX CO-FOUNDER & CEO
commonly asked questions
What does it mean to be plastic-neutral?
To recover and eliminate as much plastic waste from oceans and landfills as we produce through our collaboration with rePurpose Global Impact Projects.
Who is rePurpose Global?
Founded in 2016, rePurpose Global is a vetted world-leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance.
What is an impact project?
A designated project managed through rePurpose Global with the intent to reclaim and process nature-bound plastic.
What is Multi-Layer Packaging (MLP)?
Commonly found in food storage bags and other shelf-stable items, multi-layer plastic is used to keep things fresh. It's made from several different types of plastic layered together to ensure no particles can pass from the environment into the packaged goods. Some examples of multi-layer plastic include: Food bags (plastic bags holding things like nuts, dried fruit, chips or other snacks).