Beauty You Can Smile About
At Winky Lux, we believe that makeup should be nothing but uplifting, fun, and joyful - a little sparkle to your day. That's why we create cruelty-free products, without any of the ingredients you don't want, and partner with rePurpose Global to support verified plastic recovery.
Thoughtfully Formulated
Our formulas are thoughtfully crafted without ingredients like parabens, phthalates, or harmful sulfates. We are proud to be a part of Ulta’s Conscious Beauty program, meeting their clean ingredient standards and commitment to transparency.
Certified Cruelty-Free
Winky Lux is certified cruelty-free by PETA, the largest animal liberation organization in the world.
Commitment to Plastic Recovery
Through our partnership with rePurpose Global, we provide funding for verified plastic recovery through rePurpose-approved recovery projects.
About The Founders
Winky Lux was founded by Natalie Mackey and Nate Newman to bring FUN to everyday beauty rituals. Having been friends for 17 years and working in fashion, finance and ecommerce respectively, the two founders decided that the self-serious beauty business was ready for a happiness overhaul. In 2015 they set out to create a line of products designed to create joy when you see them (so cute!) and use them (this works!).
They are happiest when nerding-out about supply chains, flower patterns, packaging, dogs and Winky Lux customers (many of whom have also become friends). Because of Winky fans like you they get to have their dream jobs.