In the dynamic world of beauty, trends evolve as swiftly as the swipe of a brush. One such trend that's been catching the eye of makeup enthusiasts everywhere is pH-changing makeup. But what exactly is pH-changing makeup, and why is it causing such a stir in the beauty community?
THE FASCINATION BEHIND
pH Changing Makeup
A dive into winky lux's innovations
UNDERSTANDING
pH-CHANGING MAKEUP
pH-changing reacts with your body’s natural pH levels upon application, transforming the pigment in the product into a unique shade for each individual user. This effect is most commonly found in lip and cheek products. We, Winky Lux, were an early adopter of it for pH color-changing balms, which are some of our hero products to this day. In particular, Winky Lux’s Flower Balm, ignited the craze for pH-responsive cosmetics.
UNDERSTANDING THE SCIENCE: THE pH FACTOR
Understanding pH-changing lip balms starts with grasping pH, which measures acidity or alkalinity on a scale of 0 to 14, with 7 being neutral. Skin pH ranges from slightly acidic to neutral, typically between 4.7 and 5.75, varying due to factors like genetics, diet, skincare, and environment. This variability forms the foundation for pH-reactive cosmetics.
WHAT SETS WINKY LUX’S pH MAKEUP APART?
Our latest launch, the Aurora Balm, introduces a deeper mauve color reaction, departing from our usual pink. Building on our expertise in pH color-changing products, we've innovated with colors. In 2019, our Rainbow Balm combined red and orange tints with a pH-changing formula, yielding a cherry hue for lips and cheeks.
In conclusion, pH-changing makeup stands as a testament to innovation and inclusivity. With Winky Lux leading the charge, each product tells a story of self-expression—there's always a joy in customization!