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First Swipe Conditioning Lash Primer

$17.00 USD

Afterpay available for orders over $35

A lash-enhancing base coat that doubles as a nourishing lash mask.

Actual packaging may differ

Hassle-free return policy. Learn more here.

What It Is

Maxim-eyes your mascara with First Swipe Conditioning Lash Primer, a lash-boosting base layer with haircare ingredients to support better lash quality. Designed to prep, separate, and add fullness, it’s infused with antioxidant-rich argan oil and a blend of exotic flower oils known for their conditioning properties. Use it as a primer before mascara application to help extend wear and minimize transfer, or on its own as a nourishing lash mask.

Why It's Special
  • Preps lashes for better mascara application
  • Doubles as a nourishing “mask” for delicate lash hairs
  • Creamy formula infused with lash-loving oils and extracts
  • Helps give lashes a more defined, voluminous look
  • Minimizes mascara transfer
  • How To Use It

    Apply First Swipe Conditioning Lash Primer as a base before mascara or alone as a nourishing lash mask.


    Aqua/Water/Eau, Tribehenin, Cera Carnauba/Copernicia Cerifera (Carnauba/carnauba) Wax/Cire de Carnauba, Synthetic Beeswax, Palmitic Acid, Pullulan, Glyceryl Behenate, Cetearyl Alcohol, Stearic Acid, Pentylene Glycol, Silica, Aminomethyl Propanediol, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower/tournesol) Seed Cera/Wax, Acacia Decurrens Flower Cera/Wax, Citrus Aurantium Amara (Bitter Orange/orange amère) Flower Extract, Jasminum Officinale (Jasmine/jasmin) Flower Extract, Lavandula Angustifolia (Lavender/lavande) Flower Extract, Paeonia Officinalis Flower Extract, Prunus Serrulata Flower Extract, Sambucus Nigra Flower Extract, Disodium Phosphate, Polysorbate 60, Tocopherol, Rosa Damascena Flower Oil, Citrus Junos Fruit Extract, Sodium Phosphate, Helianthus Annuus (Sunflower/tournesol) Seed Oil, Glycine Soja (Soybean/fèves de soya) Oil, Phenoxyethanol, Butylene Glycol, Jojoba Esters, Hydroxyethylcellulose, Ethylhexylglycerin, Polyglycerin-3. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides). 

    Made in Italy 5.3 g / 0.19 oz.



    Q: Will my mascara cover the pink tone of the lash primer?
    A: Yes! You will not see the primer once it’s covered with mascara.

    Q: Will First Swipe come off with my usual eye makeup remover?
    A: Yes, any formula made for removing mascara will also easily remove First Swipe Lash Primer.

    Q: How long should I wait after primer application before mascara application?
    A: Be quick! Don’t wait too long - 5 seconds will do just fine :)

    Q: How long should I keep the primer on when using it alone as a mask?
    A: Leave it on as long as you like to soak up the lash-loving benefits—just remember it shows up pink when worn solo, so either mask at home or flaunt those pink lashes if you’re feeling sassy.

    Pairs Well With

    first swipe lash primer on white background

    First Swipe Conditioning Lash Primer

    Get To Know The Key Ingredients

    • Flower Oil Blend: Mixture of jasmine, peony, Japanese cherry, neroli, lavender, elderflower, and rose oils known for their conditioning and nourishing benefits
    • Yuzu Fruit Extract (Citrus Junos Fruit Extract)has been shown to support hair strength
    • Argan Oil (Argania Spinosa Kernel Oil)Antioxidant-rich oil famous for its hair-beautifying benefits
    • Coating Volumizer: Helps to add fullness to lashes
    • Natural Wax: Creates a creamy, easy to apply texture

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